Some automotive brands are still in first gear when it comes to esports. Others have committed multiple years worth of sponsorship dollars to connecting with the space, including integration into content, and most recently; team endorsements. one of the latest, BMW, drew significant attention when it partnered with five of the largest team brands, representing […]
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Jung von Matt on Developing the #UnitedinRivalry BMW Campaign
Wednesday, July 1, 2020
Jung von Matt on Developing the #UnitedinRivalry BMW Campaign
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