Wednesday, July 1, 2020

How is TikTok Impacting the Esports and Gaming Industry?

Esports teams are, by and large, global brands without much in the way of a home crowd. This means social media is an essential tool in attracting new fans; complementing competition results with the brand’s voice and various personalities. Twitter, Instagram, and YouTube are apt platforms for video content, suiting some forms of storytelling better […]