As fans shelter at home, Los Angeles Football Club (LAFC) has turned to esports as an alternative channel for fan engagement and brand sponsor promotion. LAFC has partnered with Allied Esports to produce the LAFC Gaming Charity Challenge Series—a 10-game FIFA 20 series streamed live on Twitch to support Los Angeles-based COVID-19 charities. “Just because […]
Wednesday, July 1, 2020
Los Angeles Football Club on the Pivot to Esports During Lockdown
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