Over the past week, the Chinese esports industry has seen several sponsorships and partnerships between brands and esports teams. At a glance, it almost feels like business as usual for China’s esports industry, with new deals signed between brands and top-level teams. Most notably, FunPlus Phoenix signed a global partnership with German automaker BMW, alongside […]
Wednesday, July 1, 2020
FunPlus Phoenix Partners With Lenovo, Bixin Sponsors Vici Gaming
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