Former Managing Director at Nielsen Esports Nicole Pike has joined research and analytics firm YouGov as the company’s first global sector head of esports and gaming. Pike leaves Nielsen after a 13-year tenure during which she oversaw the launch and growth of its esports vertical. At YouGov, she will once again lead esports and gaming […]
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Wednesday, July 1, 2020
Analytics Firm YouGov Hires Former Nielsen Exec to Lead Esports Initiative
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